Ann had been trading under Ann Niddrie Photographer for a few years, and felt it was time to separate her portrait and wedding work from her commercial work. And so Over the Moon Photography was born. Such a gorgeous name for a portrait and wedding photography business, don’t you think? One of Ann’s main reasons for choosing me as her designer was because she loves the multi-textured look I created for Heartstory. Some of the things I considered when creating her brand were her request to have an natural, organic look, but without the cliche green and environmental motifs, her desire to have a brand that stands out because of it’s uniqueness, and a need to complement and add depth to the range of beautiful handmade, eco-friendly products she offers.
The brand we created is earthy, nostalgic, feminine and sophisticated, all at once. The components Ann required were my basic branding package (which includes business cards, letterhead, blog header, watermark brushes and a style guide), blog customisation (via prophotoblog) and a custom website design. The project took close to four months from start to finish, and the end result is something that both of us are very proud of. Having gotten to know her over the time we’ve worked together I think it complements her personality, the way she speaks and writes, her business vision and her desire to create a meaningful experience for her clients. I’m sure Over the Moon Photography is going to be a wonderful success. If you’re in the Blue Mountains and you’re looking for a wedding or portrait photography (or if you’re in the area for a holiday), please keep her in mind.
These are Ann’s gorgeous business cards, which will be printed on beautiful, matt eco-stock.
And finally, here are some pages from Ann’s gorgeous custom-designed HTML website. All of Ann’s slideshows are viewable on iPhone/iPad, which is becoming more and more important these days. Every part of her website is so easily updated through the Content Management System we set up for her. She can change, rearrange and add to her galleries, edit text and work on her SEO. Custom designed websites really are the bomb, and a thousand times better than a Flash template.