Ainslie Bernoth of Wild Spirit Photography in Brisbane emailed me in December of 2009 to ask about rebranding her growing photography business. She wanted a more professional look, which reflected her style and personality. Ainslie’s work is striking and emotive. She does a lot of stunning studio work; boudoir, maternity and newborn, and amazing, dramatic outdoors work too; families, maternity and more.
Wild Spirit was my first branding project of 2010. We started in late January and finished in late February 2010. Our project consisted of a new logo, a set of business cards and a blog header.
Ainslie loves Asian-inspired design, and the image in her logo was based on a stone carving. We went with warm, rich, colours because they are so prevalent in her work, and convey a feeling of luxury which suits her style and the care she takes with her clients. The colours also convey an earthiness which complements the Wild Spirit name, and Ainslie’s warm, caring personality.
During the project, Ainslie came up with a beautiful tagline for her business, which really reflects the approach she takes with her clients. This was carried through on her blog header (below) and her business cards.
The business cards were printed with gold embossing on the flower symbol.